Reset audience priorities
Focused targeting on Kolkata customers and service needs most likely to result in a booking.
Case Study · SkillWizz
From ad views and app installs to 200 weekly bookings.
How we helped a Kolkata home-services platform rebuild paid acquisition around completed customer bookings.
The challenge
Activity was growing. Bookings were not.
SkillWizz helps Kolkata customers book AC repair, cleaning, appliance repair and other household services through its website and mobile app. After more than a year of in-house marketing, Meta and Google Ads were generating views and installations but not a single lead or booking.
What we changed
A system designed to generate service demand.
Improve the booking journey
Created recommendations for app UI/UX and SDK implementation to strengthen conversion tracking.
Capture high-intent demand
Prioritised Google Ads keywords from people actively looking for relevant home services.
Optimise for bookings
Reframed campaign measurement around completed bookings rather than views or app installations.
The result
200 bookings a week within six months.
By connecting the audience, campaign, app journey and measurement, SkillWizz created a more effective route from marketing spend to booked services.
Visit SkillWizzLet's talk growth
Let's identify what is holding your growth back.
Whether performance has stalled, lead quality is declining or you are building from the ground up, the first step is understanding what deserves priority.